Cui Arroyo is Vice President, Customer Acquisition and Commercialization, Walmart Business. He oversees the retailer's B2B omnichannel commercial operations and digital experience designed to empower small businesses and nonprofits. His responsibilities include customer acquisition and retention, marketing, site merchandising, digital experience, Walmart Business membership, commercialization and planning. Previously, he served as vice president of item integrity and content strategy for Walmart.com.