Ciara, a seasoned professional at Meta for nearly a decade, is passionate about supporting small businesses. Hailing from San Francisco, she currently resides there with her husband and twin daughters. Growing up in a family of small business owners, she has dedicated her career to empowering and assisting the small business community. She started her career with Meta traveling the United States, meeting thousands of small business owners, and teaching them how best to use Meta technologies to grow. Through this experience, she recognized the opportunity to amplify the stories of small businesses and foster stronger connections between them and Meta, ultimately striving for a better future for all small businesses. Most recently, Ciara executive produced the award-winning short documentary film "They Came From All Over," showcasing the critical role small businesses play in their communities.