Simona Gerzon is the Senior Director of Brand Activation at Staples U.S. Retail, the leader of ideas and solutions for working & learning.  Simona has over 18 years of expertise in fast-paced and rapidly changing Retail, B2C, and B2B environments across Marketing, Strategy, Transformation, Finance, and Brand Management.  At Staples U.S. Retail, Simona and her team are at the forefront of innovation responsible for bringing the Staples Connect customer strategy to life, orchestrating integrated marketing programs, & executing go-to-market plans delivering a complete branded experience across all customer and associate-facing touchpoints.