As the CEO and Co-founder of Pura Vida Bracelets, Griffin Thall is charged with leading the vision, marketing and execution of the multi-million-dollar jewelry and lifestyle brand.

Fresh out of college at SDSU, Griffin teamed up with his best friend and a pair of artisans from Costa Rica to launch the brand. In less than 9 years, they went from selling just a few hundred bracelets a month in San Diego boutiques to having millions of people wear their jewelry and accessories all around the world.

Griffin is dedicated to making a positive impact in the lives of other people, whether it's the 800+ global artisans Pura Vida provides full-time jobs for, or the charitable organizations and causes the brand has raised more than $2 million to benefit.

He’s directly responsible for growing the brand via digital marketing, social media and influencer marketing. Thanks to his innovative ideas, Pura Vida has nearly 2 million Instagram followers, making it the #1 most-engaged jewelry brand on the platform.

Griffin was included on the Forbes “30 Under 30” list in 2015, and Pura Vida has landed on Inc.'s list of the 5,000 Fastest-Growing Companies in America. Pura Vida was also named LA Business Journal’s DTC Brand of the Year. In 2019, Griffin was monumental in helping the brand secure a $130M investment from the iconic lifestyle brand Vera Bradley.