Named Entrepreneur’s 100 Women of Impact in 2021 driving real change in business and culture. Betsy is also BBC's 100 Most Inspiring Women and Forbes 30 under 30. Betsy has over a decade of experience as an inventor, product founder, CEO and serial entrepreneur. She serves on the Tufts School of Nutrition and Policy Innovation Council and her company, Tiny Organics, has been chosen by Michelle Obama’s Partnerships for a Healthier America for their baby food initiative to support veggie-forward early palate development across the nation. Betsy serves on Mrs. Obama's Shaping Early Palates Board and Co-Chairs her Retailer & Industry Council. In addition to her efforts to propel food equity, she was also chosen by the Obama administration to serve as an entrepreneurial ambassador for the US Embassy to other countries. Betsy enjoys building great brands and has invented over 100 products and counting. She is a keynote speaker and has spoken at Google, CES, World Economic Forum, National Retail Federation, Food is Medicine Global Summit and served as a Judge at the MIT Startup Competition. She is the first Native American woman in history to raise a Series A for her company (over $15M to date). She is also a General Partner at Boston based female-focused VC firm XFactor Ventures. In 2022 Betsy co-founded the first Non-Profit focused on the Indigenous Entrepreneur Community, NEO - Native Entrepreneurs Organization which provides access, connections and capital to Native American and First Nation founders.

Prior to co-founding Tiny Organics, Betsy is the founder of pet wearables brand WonderWoof. WonderWoof made Oprah's Favorite Things list and launched at Story, Bloomingdales, Harrods, Colette, Best Buy, Urban Outfitters and every Petco in the US on end cap giving it the best retail traction of any pet wearable to date. Her products have been featured in Vogue, Wired, Good Housekeeping, Wall Street Journal, Tech Crunch, among others. Prior to founding WonderWoof, Betsy built Mind Candy in London alongside founder Michael Acton Smith (Calm). In her time there, Moshi Monsters reached over 100M registered users online and became the top selling toy brand in the UK. Betsy began her career inventing toys for Mattel, Hasbro and Spinmaster, developing product lines for Polly Pocket, WWE, UNO and Star Wars.

A true builder at heart, Betsy is an Industrial Designer by trade and builds from her own passions, struggles and dreams. Her "Why" for co-founding Tiny was from growing up on a sugar roller coaster and since "re-engineering" her body about 15 years ago to be vegetarian. Through Tiny, Betsy is giving her son a healthier lease on life by preferring vegetables from the earliest days. Tiny's recipes are over 80% veggies only, so she is seeking to expand the palates of a generation to prefer whole, real, rich and savory foods to last a lifetime from the very first bites.