David Price leads the largest membership warehouse club operator in Latin America and the Caribbean, guided by a simple conviction: business can be a genuine force for good.

As CEO of PriceSmart, David has championed a mission that is both straightforward and demanding — to be the most trusted source of goods and services at the lowest possible prices, creating value for Members while advancing economic opportunity and community well-being across every market the company serves.

As Executive Vice President and Chief Transformation Officer, David led PriceSmart's digital evolution, building new technology capabilities, driving payment innovation, and launching social impact programs rooted in the company's culture of integrity and community.

David's approach to leadership was forged in the warehouse club aisles and the boardroom alike, but also in the backcountry: as a wilderness expedition leader for the National Outdoor Leadership School, he learned firsthand the adaptability and teamwork required to navigate uncertainty — lessons he carries into PriceSmart's next chapter of growth.

Today, David leads with an eye toward balance: performance with purpose, progress with empathy, strategy with service. He welcomes conversations that challenge convention and push the retail industry toward a more connected, responsible future for the region.