David Hoffman actively advises on the development, thought leadership, and programming for The Conference Board of Asia, and undertakes China-related business and policy-community engagement worldwide on behalf of The China Center. His areas of expertise include MNC success factors, operating challenges, and best practices for China market development; navigating political economy influences and regulatory dynamics in China, risk mitigation; China-exposures and impacts on the other countries, regions, and markets; and strategy, business planning, and market development for China and Asia.

David helps guide China Center research projects and outreach activities. He engages regularly with a team of researchers in China, Singapore, and New York, and helps coordinate a network of eminent local and global advisors and scholars from The Conference Board who undertake research or engage in programs of The Conference Board of Asia. Assessing political economy developments in China and the rise and evolution of China as a key marketplace and geo-economic power are current focal topics for Hoffman..

David boasts 30 years as a resident analyst and business developer in China and as thought leader, strategy advisor, and top management consultant on a wide range of China and Asia business development and organizational effectiveness issues.

Prior to joining The Conference Board, David led the technology-infocomms-entertainment advisory practice of PricewaterhouseCoopers in China for 21 years. He is a lifelong student of contemporary Chinese political science and economics and a graduate of Chinese Studies from UC San Diego.

David has served as an independent, non-executive director for both Eastern Broadcasting Corporation in Taiwan and Kakao Corporation in Korea.