Rachel Liverman is the founder and CEO of Glowbar, the fastest-growing skincare brand transforming the way people think about facials. With a bold vision and deep industry roots, Rachel has redefined the category, building a brand that’s made expert-led, results-driven skincare a non-negotiable part of any wellness routine.

A third-generation esthetician, Rachel grew up steeped in the world of skincare. Her grandmother, Catherine Hinds, was a pioneer in the field — launching a chain of salons in the 1960s, creating her own product line, and founding the first accredited esthetics school in the U.S. in 1979. This legacy didn’t just influence Rachel, it lit the fire that would become Glowbar.
Since launching in 2019, Rachel has shaped Glowbar into a cult-followed powerhouse with 26+ studios, a growing product line, and two consecutive appearances on the Inc. 5000 list. Under her leadership, the brand has scaled a new category called wellcare: the convergence of modern healthcare and wellness rituals that center on services that are convenient and consistent.

Rachel drives the company’s brand, experience, product strategy, and expansion, bringing both rigor and soul to every decision. Prior to founding Glowbar, she spent over a decade in the beauty industry, building expertise across marketing, education, and operations. In 2023, she led the company through a $10M Series A raise to accelerate growth and scale its impact. Her mission is clear: to redefine clinical-grade skincare as a form of everyday healthcare and to help people feel confident in their skin.