Joseph Carr was raised in upstate New York by hard-working parents of modest means. His father, “Josh” a lumberjack and volunteer firefighter, instilled the importance of family and hard work into his kids. Joe discovered a passion for wine at an early age, starting off as a wine steward at a local restaurant.

Two decades in wine Joe spent a decade serving as a world-class sommelier followed by another decade as a wine industry executive. He left it all behind to pursue his dream: starting his own wine company with his beloved wife, Dee, in California. In 2005, Joe launched Josh Cellars, a brand created as a tribute to his father, Josh. He sold the first cases of Josh Cellars Cabernet Sauvignon from the back of his truck and quickly gained recognition from consumers.

Sourced from across California’s great wine-growing regions, every vintage of Josh Cellars represents a labor of love, a legacy of quality, and a very personal promise to make great wine. Joe’s commitment to giving back also extends to his philanthropic work with many inspiring charities that honor his father’s legacy.